Solutions

Edtentive Digital delivers the creative, SEO keyword-driven digital ROI content that your website (s) require every month to gain visibility in the online search engine results pages (SERPs), to begin – or continue – ranking for branded and essential SEO keywords (and/ or search queries) relevant to your industry niche, elevate your brand visibility online, boost your online conversions/ sales — and grow your overall business online.

Nearly every business, no matter how small, requires a website to compete in the attention economy. After investing in a professional website, many organizations make the effort to create quality webpages and some helpful posts but then stall.

They go into a holding pattern.

Business owners, even those that understand SEO and digital marketing, run out of time. They are trying to do everything themselves or as a lean startup.

Initially, they may run some ads and feel satisfied with their website’s rankings.

After a few months, however, they realize the website they spent thousands of dollars and countless hours on is nothing more than a clunky, money guzzeling digital business card that somehow legitimizes what they do. And that’s all it does. It’s something to put on a business card. It’s something to submit to online listings. Their URL is unique to their registered business, LLC, or sole proprietorship. Larger organizations that incorporate are able to invest a little more in a small or standard -sized marketing team. For remote and location-independent businesses, the website may serve as a central hub for employees and contractors to log into, meet, collaborate, track time, and provide the essential tools of the trade like a CRM, a CMS, AI automation platforms, and even enterprise content marketing platforms like Adobe’s Marketo, HubSpot, and Salesforce’s Pardot that combine a robust CRM (customer relationship management) platform for sales with a CMS (content management system) that they use as a stand alone for their website development or connect to a more versatile brand like WordPress (where some 50 percent of commercial websites can be found). They add on some project management platforms like Asana, Clickup, or Monday to attempt to seamlessly track projects across teams who are likely spread out across the country or the world and may be working in a traditional home office, a coworking center, or a virtual office. They still need to add Canva and Adobe Creative Suite for design and maybe Figma. They hire a remote webmaster who claims to be a WordPress expert. to use and track time and are confused (and rightly so!) about why they don’t appear on page one of the online search results for key topics related to their industry. They grow frustrated. They get distracted. They focus on more pressing operational priorities. They attempt to quickly outsource their digital marketing needs to an unqualified freelancer using a platform like Fiverr or Upwork.

Or, they get burned by fly-by-night SEO agencies that promise the moon but push the business further out to the dark side of the moon, instead, and thousands of dollars less to spend on marketing. Why? These agencies claim to have an intimate understanding of digital marketing, the Google algorithm, and technical SEO. They lure the organization in with perceived freebies like a content audit that produces a report of all the things that are inherently wrong with the edtech startup’s website, university landing page, or SaaS business’ website’s existing content. The SEO Agency makes some minor technical changes (that the business has no idea how to change back), and ‘manages’ their digital marketing for a few business quarters (obtaining a bunch of low value backlinks for them in during the process) while substracting several thousand dollars a month before the business wakes up and decides to not renew their contract. A year later the business has faded from view or been acquired by some Eastern European linkfarm …sound familiar?

What is required to improve your website’s visibility and rankings?

To improve your online rankings, you can either:

Regularly publish quality, organic, unique content that your ideal audience finds valuable

and/ or

Pay for online advertising every month via platforms that require you to bid against your competitors for online real estate with the hope your ads will connect with your prospects at the right time –and charge you for every click (PPC – Pay Per Click) your ad receives (even if the click does not result in a sale or any positive engagement).

Frequently Asked Questions

What services do you offer?

We offer a wide range of digital marketing services, including organic SEO, content solutions, and more.

How can I get started?

Getting started is easy. Simply contact us and we will guide you through the process.

Do you provide custom solutions?

Yes, we specialize in providing custom solutions tailored to meet the unique needs of each client.

What is your turnaround time?

Our turnaround time varies depending on the scope of the project. We strive to deliver high-quality results in a timely manner.

What is your pricing?

Our pricing varies depending on the specific needs of each project. Please contact us for a personalized quote.

How can we help you?

We are here to answer any questions you may have. Feel free to reach out to us.

Contact Us